How to avoid price shoppers

Here's how you can avoid price shoppers (somewhat!)

Price shoppers—those always on the hunt for the best deals and discounts—can be a challenge for businesses. Their loyalty is fickle, and they’ll readily switch to a competitor if a better offer comes along. So, how can you handle these savvy shoppers? Let’s explore some strategies.

Shift the Focus to Value:

Instead of engaging in a race to the bottom on price, emphasize the unique value your products or services provide. Highlight benefits that set you apart from competitors. Remember, value isn’t just about cost; it’s about what customers gain from choosing you.

Harness the Power of Google Ads:

Traditional advertising casts a wide net, hoping to catch potential customers. Google Ads, on the other hand, target people actively searching for what you offer. By appearing at the top of relevant search results, you can attract those genuinely interested in your business.

Yes, Google Ads may be pricier than other options, but here’s the silver lining:

Budget Control and Pay-Per-Click (PPC):

With Google Ads, you set a budget. You pay only when someone clicks on your ad. This precision ensures you maximize your advertising investment.

Think of it as paying for quality leads rather than casting a wide net and hoping for the best.

Even though we mostly focus on Facebook Ads, as a part of our services, it can still be wise to invest in Google Ads, though it might be more expensive. For this reason, we recommend detailers (or businesses in general for that matter) to use Google Ads for the more higher-ticket services (ex. paint protection film).

Convert, Don’t Just Cope:

Accept that price shoppers are part of the landscape. Instead of merely coping, learn to convert them into loyal customers.

Emphasize your service value, educate them about what sets you apart, and demonstrate how your offerings meet their needs.

In summary, price shoppers are a normal part of business. Adapt your approach, focus on value, and leverage Google Ads strategically. Your goal? Not just dealing with them but turning their curiosity into lasting customer relationships